During this holiday season, customers are spending more than ever before using their smartphones and tablets to research products while they’re in physical stores. Once they get home, if they decide to click and buy your product over a competitor’s offering, you’ll want to make sure that these customers land on a page which educates them about the benefits of your product while engaging them with high-quality images and copy. Moreover, you’ll want this process to be as painless as possible, something achievable by creating an Amazon store (or customized landing page) for your eCommerce business. You may also consider getting tips and advice from www.thesellingguys.com.
Here are five important things you should consider:
1. Be Sure That It Fits Within The Context Of Your Overall Marketing Strategy
You can’t expect your Amazon store to generate significant traffic on its own. It’s important that you don’t invest in an eCommerce solution or create a page if it doesn’t bring long-term, sustainable sales for your business. There are plenty of channels that you should consider investing in before an Amazon store, paid ads, email newsletters, SEO, and content marketing, to name just a few.
2. Ensure That There Is Enough Demand For The Product Offered
Amazon’s algorithm rewards stores with large numbers of reviews by ranking their products more highly than others. You’ll need to ask yourself whether there will be enough people searching for the product you’re selling who are then willing to leave reviews. If not, it may be worth looking at alternative strategies on this page.
3. Test The Product Thoroughly Before Creating Your Store
One of the best ways to optimize conversions on your Amazon store is to ensure that it’s offering exactly what customers are searching for — or better than your competition. Failing to create a store because you haven’t adequately researched whether there is demand for your product isn’t advisable, but neither is creating one if you haven’t used the product yourself! Ideally, you’ll want to ensure that not only do other people like using it but also that it’s convenient and easy to use. It should be ideally suited for shipping with Amazon Prime (you can find out here about how much an amazon prime membership cost here ) or fulfilled by Amazon (FBA).
4. Your Amazon Store Should Be Part Of An Overall Customer Experience Strategy, Not A One-Off Thing
Some businesses choose to take advantage of Amazon’s massive traffic numbers only once or twice a year during the holiday season. This isn’t necessarily a bad idea; it can improve your business’ exposure throughout the rest of the year without requiring too much additional effort on your part when you’re swamped with orders! However, you’ll need to ensure that there is always some momentum behind your store if it is going to perform well in terms of conversions and rankings. By setting up search engine registration and keeping things updated by adding new products and reviews, for example, you can keep the momentum going post-holiday season.
5. Make Sure That Customers Can Find Your Store
If you haven’t taken the time to configure your Amazon store properly, prospective customers won’t find it, no matter how appealing and unique your product is! As with any eCommerce solution, the staff at Google has a lot of sway over how well (or poorly) you will rank. No matter how much work and effort you’ve put into optimizing your store for conversions, you’ll need to make sure that your website is fully optimized for search engines if you want people who are searching via Amazon’s platform to discover it.